Ula Facial Boutique & Spa Prepared by OgreLogic · November 3, 2026
Website and store proposal

Your whole shop, in one place.

Following our call, we looked closely at how your site, shop, and bookings work today. Your website, product shop, and checkout each run on a different system, which makes the site harder to manage and the checkout look unfamiliar to customers. We'll bring the website and shop together on Shopify, keep Square for appointments, and then help you grow from there.

After the move
ShopifyWebsite, shop, checkout, blog, and email, all managed from one dashboard
SquareAppointments and gift cards, exactly as your front desk uses them today
Domainulafacialboutique.com from homepage to checkout
Phase 1 · Store fix

One Shopify website and store

1
A custom Shopify design that keeps your lookYour colors, photography, and feel, rebuilt so you can edit pages, products, and posts yourself.
2
Every page and Journal post moved overAbout, treatments, local pages, policies, and all of your Journal articles.
3
Checkout on your own websiteCustomers stay on ulafacialboutique.com from browsing to payment. Your products are already in Shopify, so nothing is re-entered.
4
Your Google rankings protectedEvery existing page and product link is redirected to its new address, so search traffic and bookmarks keep working.
5
Square booking and gift cards connectedClear booking buttons throughout, plus a tidy-up of your online treatment menu.
6
AnalyticsGoogle Analytics and Meta tracking, so you can see visits, sales, and what's working.
Investment

Phase 1 · Store fix

Shopify website and storeOne time · 50% to begin, 50% at launch$1,600

Your Shopify plan and any apps you choose are billed to you directly by Shopify.

Optional · after Phase 1

Phases 2 and 3

Once Phase 1 is complete and you're happy with the new store, you can choose to add either or both.

Phase 2 · Email marketing$400 / mo
Two designed emails a month to your 2,000 Mailchimp contacts and new subscribers: specials, new products, events, and skin education. Your list moves into Shopify and the website signup adds new subscribers automatically.
Phase 3 · Search and AI visibility$800 once
Page titles and descriptions, structured data for treatments and products, FAQ sections, and a Google Business Profile tune-up, so Google and AI tools like ChatGPT can find and recommend you.
Phase 1 timeline · about 4 weeks

From kickoff to launch

Week 1

Access and setup

Access for tech@ogrelogic.com, content review, and design direction approved by you.
Weeks 2 to 3

Build

Built on a private preview copy. Your current site keeps selling as normal.
Week 4

Review

You review everything on the preview and we make your changes.
First week of January

Launch

We switch over after the holidays, so nothing interrupts your busiest season.
Before we start

A few questions

  1. Account access. Please give staff access to Shopify, and access to your domain, Cloudflare, Square, Mailchimp, and the current website account. We'll send simple step-by-step instructions.
  2. In-spa product sales. Do you sell skincare at the front desk through Square? If so, we'll keep stock in sync with the online store.
  3. Your email list. Did the 2,000 Mailchimp contacts sign up to hear from you?
Quoted separately if needed

Not included

  • The Virtual Skin Assessment and Skin Concierge tools. The new site includes a consultation request form in their place.
  • Stock syncing between Square and Shopify, if you sell products in the spa.
  • Ongoing monthly SEO, available at $500 per month.
Next steps

Getting started

  1. Approve this plan. Or tell us what you'd like changed.
  2. Sign the agreement. We send it once you approve.
  3. Kickoff. We set up access together and start the build.
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